STRATEGIC CHALLENGE FOR COMPANIES
in the era of digitalization by GFMP Management Consultants:
- To the highest degree creative
- Competing in the market in the direction winner-takes-all
OFFER TO THE CUSTOMER
- Products and services that live
(they have its own story)
- Clearly distinguishable from the rest of the market
- Above-average competence
- High internal motivation
- Outstanding creativity
What binds these three fields?
HIGH EMOTIONAL ATTRACTIVENESS
THE FINAL EFFECT:
THE LAWS OF TODAY’S MARKET:
The usefulness and functionality of the product/service are no longer negotiable, because they are obvious..
Thus, today there is neither time nor place to imitate.
THE NECESSARY DIRECTION OF CHANGE IN THE COMPANY:
Rapid growth of positions and teams performing creative tasks.
PERMANENT, because (over)life-giving performance
PERMANENT attractiveness of products and services
PERMANENT development in a sense-oriented environment