15. Robert Musil finishes the case- anamnesis.
Dear Mr. Baumann,
Hannah Arendt and Robert Musil have very similar ideas about the areas of action, ideas, morals and in the case of human characteristics they are congruent. If we were to take Robert Musil’s “The Man Without Qualities” into our hands, we would find hundreds of possible explanations why people act in this way and not in any other way and why some of them would like a more thorough self-reflection regarding their own actions, like devils shun holy water. After much deliberation, I decided on this quote: ” Because he who takes everything so thoroughly and without prejudice abhors nothing so much as the idea of taking himself thoroughly, and unfortunately there is hardly any doubt that he would regard the utopia of himself as an immoral attempt made on seriously busy people”. Then, because I guess I have more time, I dared to make this “an indecent attempt” for you, and so the contents of Letters 1-14.
16. CEO of a new kind has a broad imagination.
Dear Mr Baumann,
the 15-year era of CEOs, who have dangerously decoupled companies, once valuable social subsystems, from the system ‘society’ and, in addition, have predominantly relied on cost reductions and company takeovers in their strategies, is finally coming to an end. Most of them had and have no idea about digitalization anyway, and if you consider the current trends, both economic and social, then these are even more important reasons to get rid of this kind of economic driver as soon as possible. The new type of CEO must be able to grasp not only quickly but also simultaneously several perspectives, to see digitization as a real gain for both customers and employees, not only as a cost reducer, but above all, to have excellent communication skills, almost-talented.
17. Bayer’s new mission – the initial situation.
Dear Mr. Baumann,
Hannah Arendt stated more than 60 years ago: “(…) the modern production process has already reached a driving force for which the capacity for consumption is no longer sufficient and which would function even better if we could decide not only to consume but also to destroy the world of objects. It is not destruction, but preservation and conservation that ruins the modern economy, whose turnover processes can only be slowed down by the existence of stock of any kind, because the only constant of its own lies in the constant increase in the speed of the production process.” Nowadays, more and more companies, and increasingly so, are resorting to ” destruction ” because productivity is increasing far too slowly for them. So today H. Arendt’s words are more valid than ever.
18. Bayer’s new mission – its creation.
Dear Mr. Baumann,
your current mission #forbetterlife is totally compromised, because it is not sure if you and Bayer have destroyed more than built up with your products in the world so far. How would it be then if you would use a method known in science and turn the current strategy upside down? Just as one once reversed the idea that the sun orbits the earth, and this has brought unimaginable, even economic, benefits to mankind. So how would it be if you now, in your mission, would focus on preservation and conservation. You would start to develop products that really serve these goals and you could accelerate this process by cleverly implementing digitalization. You would no longer have to tell fairy tales about #sustainability, you would inspire your staff and customers and… You would certainly make the originator of these thoughts – Hannah Arendt – very happy.