Since the dawn of time, people have been building their external image, among other things, by having something that others do not have. In young children, these are often cool pictures, which they now and again exchange. Big and very big children also use pictures, but they already use a little bit different ones, e.g. […]
19. Bayer’s new mission – its implementation.Dear Mr. Baumann,your previous #personnel policy is muffled after the 80s and your #communication policy is based on the findings in this area, especially from the 50s of the last century. Both are shabby chic, but actually much more shabby than chic. Both policies, to sum up, are designed […]
15. Robert Musil finishes the case- anamnesis.Dear Mr. Baumann,Hannah Arendt and Robert Musil have very similar ideas about the areas of action, ideas, morals and in the case of human characteristics they are congruent. If we were to take Robert Musil’s “The Man Without Qualities” into our hands, we would find hundreds of possible explanations […]
11. How do you regain the trust of your target groups after a shopping addiction attack?Dear Mr Baumann,if you buy so much nonsense during such an activity, then it is called expertly – shopping addiction. You then brought the full bag of Monsanto poisons, lawsuits, etc. to Leverkusen and suddenly, you were probably shocked that […]
7. When a CEO confuses acting with manufacturing. Dear Mr Baumann, we stopped at Ernst Cassirer’s >>from nothing comes nothing<<. Well, I suppose that will be the motto for your doings, for your acting, just as >>the end justifies the means<<. This >>nothing comes from nothing<< seems to be valid for you, I suppose, […]
4. The extraordinary will not happen this time.Dear Mr Baumann,well, a tyrant, I do not think you are, and whether and what of the above applies will be better judged by others. So if ‘everyone’, even in the narrower sense, namely your target groups, doesn’t interest you, then you will have very little interest in […]
My life? Life and the world. Many young people today increasingly fall back on the thoughts of Hannah Arendt to have the world of today, the meaning of her life and her work explained to them. Likewise, many highly respected scientists, whether in the field of economic sociology, psychology, social sciences, philosophy or economics, are […]
“Close the communication departments” was my appeal, which I published two weeks ago. https://gfmp.com.pl/close-communication-departments/ It seems that I was deeply mistaken, because these departments are already closed and it seems that it has been for a long time.
True corporate communication means establishing and maintaining a valuable dialogue with all target groups important for the success of the company. This is how the purpose of the existence of a communication department in each company can be briefly defined in one sentence. In order to achieve this goal in a meaningful way, a […]
Having worked in internal communication in the US and a number of western European countries, one thing I have noticed is that IC tends to become dependent on other disciplines for its success. In Britain it seems largely owned by HR and Employee Engagement, in the US, its functional ownership depends on sector, but […]